WE ARE BUILDING REPUTATION FOR A SUSTAINABLE FUTURE SINCE 2003.
01 — About TCC Plus
TCC Plus advises corporations, multinationals and institutions on the communication decisions that shape how they are trusted — by markets, by regulators, by the public. We work at the intersection of strategy, reputation and sustainability, with senior counsel on every engagement.
Based in Istanbul. Working internationally, from EU institutions to global brands, for more than two decades.
20+
Years of strategic counsel
400+
Campaigns delivered
500+
Events & engagements
02 — The Practice
Signature practice
The signature practice. Sustainability claims that withstand the scrutiny of regulators, investors and employees — grounded in evidence, free of greenwash.
Corporate positioning, executive communications, brand messaging, media relations and thought leadership — the architecture of how an organisation speaks.
S.02
Government relations, institutional communications, EU and public-sector programmes, policy communication — fluency in how institutions listen.
S.03
Issues management, reputation strategy, crisis communication and media response — calm, senior counsel when it matters most.
03 — Selected Work
Six engagements, from international institutions to global brands. Challenge → Strategy → Impact.
World Bank · Public Sector
EU Delegation to Türkiye · Policy
AON · Corporate
Sony Xperia · Technology
Lipton Ice Tea · Consumer
Union of Municipalities of Türkiye · Institutional
04 — Industries
Sector fluency matters. We speak the language of boardrooms, ministries and newsrooms alike.
05 — Why TCC Plus
01
20+ years of strategic communications experience across markets and sectors.
02
Trusted advisor to corporations, multinationals and public institutions.
03
Deep expertise in complex, multi-stakeholder environments.
04
Integrated strategies — one narrative across media, stakeholders and policy.
05
International project experience, from EU programmes to global brands.
06
Boutique by design: senior-level involvement on every engagement.
06 — Founder
Ayşe Sarp Gür founded TCC Plus after two decades advising corporations, institutions and international organisations on strategic communications and reputation — from World Bank programmes to EU-funded projects and global brand campaigns.
Her practice today centres on sustainability communication: helping leadership teams say only what they can stand behind — and say it well.
Ayşe Sarp Gür
Founder & Managing Director
07 — Insights
08 — Sustainability Hub
White papers, CSRD guides, an ESG glossary and webinars — for the people responsible for what their organisation says about sustainability.
Enter the hub09 — Contact
Office
Maslak Mah. Bilim Sok. Sun Plaza Kat 13
Maslak–Sarıyer 34398, Istanbul
Phone
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